What about review site...
Well, when I was dreaming and planning my review, I knew about the power of SE traffic by a pay site name. When I made my first version, google love it some period and I was really happy. But it was very shot period, and after that I tried to push pages and home page in SE. Also I've talk to big review site owners and they told me one thing: "no matter how many of money you will spend on links, ad and text, the google do not like it. Rabbit the only exception due to hosting and content manipulations and back links politics". So... at this time we have a big plenty of review sites in the Internet and there is a huge depreciation of information, review texts look cheap and untrue in common.
The next step was to forget about SE traffic and convert trade traffic. As a result we have better ratio (thanks to filtration), but not enough for a good profit.
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My favourite review style site is
http://winnie-cooper.com/
Now it looks like from old school '90 design, but it was made by a fan for fans. It seams alive even now. I never had a feeling how to made really interesting site to create own group of fans. I think that regular updates are the main feature, but it is a really hard work for me to update it on time.
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Now I know that review site is a serious project. It has a structure and it’s not friendly with SEs. We have to be more sagacious when project it if we want to have advantages of review site.